As we all know. Google has unveiled the new feature, Instant Previews. With this feature, visitors don’t even need to visit our site. They just have to peek it up on the preview. Well, such a disaster isn’t it? That’s why we have to improve our SEO technique.
Innovations like Google Instant and now Instant Previews just reinforce our position that SEO is far more than just stuffing a keyword onto a page as many times as possible. SEO is all about creating valuable content, not tricking search engines. As search engines become more sophisticated, it will be the sites that take a holistic approach to SEO that will eventually emerge as winners.
We can Improve our Google Instant Preview by:
- Featuring your logo and branding prominently
- Using large, appealing pictures
- Developing and highlighting helpful tools, charts, videos and maps
- Writing large, attention-grabbing headlines
- Splitting content into readable chunks through small paragraphs, subheads and bulleted lists
- Incorporating step-by-step pictures into your how-to pages
- Displaying trust badges like Better Business Bureau accreditation and industry awards
- Improving on your competitors’ design ideas
- Cutting down on the clutter
Have another idea? Share here! Let’s make our site better than ever!
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